Memory foam pillows in Pakistan: a buying guide

What memory foam is

Memory foam is a dense polyurethane foam that softens where it is warm and pressed. Put your head on it and it sinks and takes the shape of your head and neck; lift your head and it returns to its shape over a few seconds. That slow return is why it is also called slow-rebound foam. Ordinary sponge foam springs back at once and does not take your shape.

The easiest test in a shop or on delivery: press your palm into the pillow and lift it. Memory foam keeps a print of your hand for a moment; sponge foam doesn’t.

The shapes and what they are for

• Contour (wave) pillow: a pillow for sleeping on, with a higher side and a lower side (ours is 10 cm and 7 cm). Turn it to the side that suits how you lie, on your back or on your side. The one-piece foam core sits in a soft knitted, zipped cover.
• Wedge pillow: a large shaped block for several positions. Lie face down on it to read or use your phone, sit up or lean back against it in bed, or turn it around and rest your legs on it.
• Half-round bolster: a firm D-shaped roll with a flat base that doesn’t roll away. Under the knees or ankles when lying down, under the neck, or at a desk under the wrists or feet. Made for massage beds and yoga mats, and just as useful on a bed or sofa.

Choosing a size and height

• A contour pillow is shorter than an ordinary bed pillow (ours is 18 × 10 inches, or 46 × 25 cm) because shaped foam does not need to be bunched up under the head.
• Height is the number to look at. A contour pillow with two heights lets you try both without buying twice, and keep the side that suits how you lie.
• A wedge is measured by its slope and length; check it suits the way you want to lie on it (face down, sitting up, or legs raised).

The cover

The foam itself can’t be washed, so the cover matters. Look for a zipped cover that comes off the foam. Knitted fabric is soft and breathes, good for a sleeping pillow; PU leather wipes clean, which is why bolsters for massage beds and yoga use it.

Prices in Pakistan

Our memory foam pillows are listed below with their current price and delivery charge; the price is the same anywhere in Pakistan. Pay by JazzCash or by bank transfer, and the parcel is handed to the courier within 1–2 working days.

Caring for a memory foam pillow

• Air it for a few hours when it arrives; it is packed compressed and fills out as it warms.
• Wash the cover on a gentle cycle; wipe the foam with a damp cloth only if you must, and let it dry fully in the shade.
• Keep it out of direct sun. Heat and sunlight make memory foam go yellow over time.
• Memory foam is firmer in a cold room and softer in a warm one; that is normal.