The Contour Memory Foam Pillow is a sleeping pillow with a wave shape: one side rises to 10 cm, the other to 7 cm, and the whole thing is a single block of slow-rebound memory foam in a soft knitted cover. It costs Rs 4,000, in white, with delivery of Rs 350 anywhere in Pakistan. This post is the long version of its product page: who it suits, how to choose your side, and what to expect in the first week.
What memory foam actually does
Press your palm into an ordinary sponge pillow and it springs straight back. Press it into memory foam and it sinks, holds the print of your hand for a moment, then slowly rises. That slow return is the whole point. Lie on it and the foam gives way under the weight of your head and settles into the shape of your head and neck, then stays there while you sleep instead of bunching up or going flat. Get up in the morning and it has returned to its wave shape by the time you have had your tea.
One thing follows from that: the foam is firmer in a cold room and softer in a warm one, which is normal and not a fault.
Which side is yours?
The pillow is 18 × 10 inches (46 × 25 cm), shorter than an ordinary bed pillow, because shaped foam does not need to be bunched under the head. Instead of folding a pillow to get the height you like, you turn it round.
- The 10 cm side is the taller one. If you sleep on your side, try it first: the shoulder takes up room between the head and the mattress.
- The 7 cm side is lower. If you sleep on your back, start there.
There is no wrong answer, and you do not have to decide before you order. Sleep three nights on one side and three on the other, and keep whichever you wake up on without having pushed it away. Having both heights in one pillow is the reason to choose a contour shape over a flat memory foam slab: you are not buying twice to find out.
Who it suits
Anyone replacing a pillow that goes flat by the middle of the night, anyone who has been folding a pillow in half to get it high enough, and anyone who wants a pillow that keeps its shape. It is a pillow for one person’s own bed rather than a guest pillow: memory foam settles to the shape of the person who uses it every night.
What is in the box, and the first few days
The pillow arrives compressed, so it looks thinner than the pictures when you open it. Take off the plastic and let it air for a few hours; it fills out as it warms to room temperature.
The cover is knitted fabric with a zip and comes off for washing. The foam itself cannot be washed: wipe it with a damp cloth only if you must, and let it dry completely in the shade. Keep the pillow out of direct sun, because heat and sunlight turn memory foam yellow over time. Our memory foam pillow buying guide has the full care list and how a contour pillow differs from a wedge and a bolster.
The honest limits
It is one size and one colour, white, and it is firmer than a feather or fibre pillow; if you like sinking into something soft and shapeless, this is not that. It is also shorter than a standard pillowcase, so it looks best in its own cover rather than inside a big case. And it is made for sleeping on, not for sitting up against a headboard; for that, the wedge pillow is the right shape.
Ordering
Rs 4,000, plus Rs 350 delivery to any address in Pakistan. Pay by JazzCash or by bank transfer, and the parcel is handed to the courier within 1–2 working days, Monday to Saturday, and the courier usually takes 2–5 working days after that. If it is not right for you, our returns policy gives you two days after delivery to tell us. The product page has the photos of the foam core, the two heights and the pillow on a bed: Contour Memory Foam Pillow.